2017 sales: $488 million
Employees: 107
Previous ranking: 32
3300 University Drive, Suite 1
Coral Springs, FL 33065
T (954) 344-8060
Website Executives
CEO: Michelle Fee
COO: Vicky Garcia
CFO: Tom Kruszewski
CHIEF INFORMATION OFFICER: Brian Shultz
2017 Developments
Launched its largest-ever technology suite, designed to offer efficient and targeted insight for franchise owners working with clients.
Among the features in the tech suite are Alexa Skills, artificial-intelligence-based skills that serve as a virtual personal assistant for Cruise Planners agents and a hands-free way for customers to connect.
Launched CP Maxx, a booking and customer relationship management system; CP Insights, targeted insight for franchise owners to provide customers relevant marketing and customized travel offers; and CP View, a tool that curates data across the Cruise Planners network to target clients by anticipating client buying habits, leading to increased sales.
Redesigned the CruisePlanners.com website, leading to a 125% increase in overall engagement.
Hosted its first luxury forum and boosted its luxury targeted marketing, leading to an increase of 72% in luxury sales.
In February 2018, Scott Koepf joined as vice president of strategic development.
Company Facts
An American Express Travel Representative, a host agency and franchiser of home-based travel agencies
100% of sales from leisure.
Member of American Express.
Privately held. Michelle Fee, Vicky Garcia and Tom Kruszewski own 100% of the company.
Looking Ahead
Continue to update and optimize its marketing, data and proprietary technology.