Travel Weekly's 2018 Power List


10 | Direct Travel

Direct Travel
2017 sales: $4.7 billion
Employees: 2,000
Previous ranking: 15

7430 E. Caley Ave., Suite 320E
Centennial, CO 80111
T (800) 223-1632
Website

Executives

CEO: Ed Adams
CFO: John Coffman
CHIEF TECHNOLOGY OFFICER: Darryl Hoover
PRESIDENT, CREATIVE GROUP: Janet Traphagen
SVP, BUSINESS DEVELOPMENT & STRATEGIES: Ronda Shipley
SVP, OPERATIONS: Christine Sikes
SVP, LEISURE TRAVEL: Gerard Bellino

2017 Developments

Entered into an agreement to merge with Vision Travel (No. 24 on the 2017 Power List) to expand its global reach and enhance its service offering.

Expanded its presence in the western U.S. with the acquisition of S.R. Travel of San Francisco.

Signed a partnership agreement with ATPI to form a combined global operating company, offering clients a single global profile and a superior global reporting platform, and enabling the company to provide an enhanced safety and security suite and leverage additional buying power.

Expanded its Direct Consultative Sourcing services with an emphasis on hotel consulting and sourcing for Direct Travel customers.

Relaunched its website and aligned internal financial services to heighten support to external and internal customers.

Company Facts

ARC sales of $1.9 billion.

Sells directly to consumers for corporate travel, meetings and incentives, group travel and leisure vacations.

87% of sales from business, 8% leisure, 5% other.

Owns Creative Group, a performance management company.

Member of Virtuoso.

Privately held; majority shareholder is Direct Travel Inc.

Looking Ahead

Will focus on data security with an emphasis on location services and GPS.

Will evaluate and implement disruptive and emerging technologies, with a continued emphasis on mobile technology.

Plans to continue to evolve its Safety and Security platform, focusing on GPS-enabled traveler-locating functionality and new AI technology.


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