2017 sales: $809 million
Employees: 2,244
Previous ranking: 23
7720 North Dobson Road
Scottsdale, AZ 85256
T (602) 749-2100
Website Executives
CEO: John Rowley
COO: Marcia Rowley
CFO: Christine Aguilera
CHIEF SALES OFFICER: Jeremy Rowley
CHIEF STRATEGY OFFICER: Ross Crowder
CHIEF INFORMATION OFFICER: Kris Singleton
CHIEF COMMERCIAL OFFICER: Bart Fesperman
2017 Developments
Relocated its global headquarters facility in Scottsdale, Ariz., to a larger facility. The new, 150,000-square-foot office building allows for growth and expansion of ICE's administrative, sales and technology centers, enabling talent attraction.
Operations grew in Europe to more than 300 employees and in Mexico City to more than 550.
Australian operations grew following a partnership with the largest loyalty program in the country, servicing over 5.5 million members. Transactions there grew 147% year over year, including the Cruise Mega Store, which has grown to over 1.5 million active member/participants.
Grew its Facebook travel community, Must Do Travels, to more than 5 million followers.
Implemented new programs to improve employee recruiting, rewards and retention. As a result, the agency added significant senior IT executive positions in the areas of software development, PCI compliance and IT infrastructure.
Additionally, it dramatically expanded its digital marketing resources
and added a senior-level business development executive to the team to
support its expected 2018 growth.
Company Facts
ARC sales of $24.1 million.
An international travel and lifestyle organization with a global network of corporate, leisure and affinity-based alliance partners.
100% of sales from leisure.
Privately held.
Looking Ahead
Plans to expand membership and travel marketing through new and expanded digital marketing initiatives, including leveraging the Marketo and Tealium tools, delivering one-to-one marketing, retargeting and digital personalization.
Plans to transition from its membership-based technology platform to a patent-protected loyalty platform that integrates a unique, scalable, cloud-based, content-rich travel and lifestyle platform with highly sophisticated yield, revenue management and alternative currency integration for medium- to large-scale enterprises
Leveraging the success of Must Do Travels, it will work with its largest business and supplier partners (including cruise lines, preferred hotels, resort partners and commercial clients) to create communities around their product lines and experiences.
Plans to extend successful commercial brands to provide subscription-based travel and lifestyle benefits to subscribers worldwide.
Plans to expand into India to service more than 500,000 existing Indian members. Also will develop a Philippines call center with 300-plus employees, which will serve its growing U.S. and Australian member bases as well as back-up services to Mexico City operations, providing full redundancy on travel services worldwide.
In April 2018, announced London-based private-equity company 3i Group had acquired a majority stake in the agency, with plans to grow the company's international business. John and Marcia Rowley will continue in leadership roles.