2016 sales: $3.74 billion
Employees: 4,209 travel agency employees (full time equivalents)
Previous listing: 11
1000 AAA Drive
Heathrow, FL 32746
T (407) 444-7000
Website Executives
PRESIDENT/CEO: Marshall L. Doney
SVP, TRAVEL & PUBLISHING: William J. Sutherland
2016 Developments
Continued enhancements to online booking channels; further integration with AAA publishing content (TourBooks, TripTik Travel Planner and Hotel/Restaurant Diamond Ratings).
Growth of AAA Vacations product portfolio.
Company Facts
ARC sales of $501 million.
Offers products directly to consumers via retail travel agencies.
96% of sales from leisure, 4% business.
Owned in full or in part by one or more member clubs: Air by Pleasant, Pleasant Holidays, Member Choice Vacations, American Tours International, AAA Exclusive Vacations.
Privately held (not-for-profit corporation).
Looking Ahead
Training and strengthening expertise of AAA agents.
Increased visibility in digital channels