Travel Weekly's 2017 Power List


15 | Direct Travel

Direct Travel
2016 sales: $2.5 billion
Employees: 1,200
Previous ranking: 15

7430 E. Caley Ave., Suite 220
Centennial, CO 80111
T (800) 223-1632
Website

Executives

CEO: Ed Adams
CFO: John Coffman
CHIEF TECHNOLOGY OFFICER: Darryl Hoover
PRESIDENT, EAST REGION: Sam DeFranco
PRESIDENT, CENTRAL REGION: Lisa Buckner
PRESIDENT, WEST REGION: Helen Leon
PRESIDENT, CREATIVE GROUP: Janet Traphagen
SVP, BUSINESS DEVELOPMENT & STRATEGIES: Ronda Shipley
SVP, OPERATIONS: Christine Sikes
SVP, LEISURE TRAVEL: Gerard Bellino
SVP, FINANCE & ACCOUNTING: Brett Fearrin
EVP, SUPPLIER RELATIONS: Jim Hayes

2016 Developments

Acquired eight agencies, resulting in large sales increase.

Expanded presence in Southeast (Georgia International Travel), Midwest (Traveline Travel Services and Satrom Travel), Northeast (Colpitts World Travel, MacNair Travel, Accent Travel and Underwood Travel) and internationally in the U.K. (Colpitts World Travel); also acquired meetings and events specialist Masterplan.

Aligned internal financial services to heighten support to external and internal customers.

Company Facts

ARC sales of $1.5 billion.

Sells directly to consumers for corporate travel, meetings and incentives, group travel and leisure vacations.

87% of sales from business, 8% leisure, 5% other.

Owns Creative Group, a performance management company specializing in meetings and events and employee recognition solutions ($126 million in sales).

Member of GlobalStar.

Privately held; majority shareholder Direct Travel Inc.

Looking Ahead

Expansion of direct consultative sourcing services with emphasis on hotel consulting and sourcing services.

Extensive customization of technologies, services and reporting platforms.

Continued evolution of safety and security platform, with location to GPS and new AI technology.

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