Travel Weekly's 2017 Power List

40 | Rovia

2016 sales: $302.5 million
Employees: 218
Previous ranking: Not ranked

5100 Tennyson Parkway
Plano, TX 75024
T (972) 805-4850


PRESIDENT: James Menge
CEO: Josh Paine

2016 Developments

Installed a new president and embarked on a regionalization model so travel is now negotiated, contracted and purchased in region with focus on key cities, higher volume and a preferred supplier model.

Installed standalone procurement, analytics and product development departments.

Launched about 6,000 customized trips across 480 cities in 90 countries, a 300% increase from previous year; group size ranged from 20 to 2,000. Curated groups are destination or themed trips and include a host, welcome or farewell reception, gift, tour or activity. Staff in 11 countries.

Company Facts

Travel fulfillment for membership-based businesses, including curated group travel, online travel, voluntour and event services.

ARC sales of $70 million.

99% of sales from leisure, 1% other.

Member of Virtuoso.

Subsidiary of Rovia Holdings, a travel holdings company.

Looking Ahead

Migrating from outsourced booking systems to internally developed travel platform.

Developing segmentation by market for group travel.

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