Princess Cruises

Agents and cruisers still love "The Love Boat," but the line's current marketing message is "Come Back New." The 18-ship line has just launched the Sky Princess, the fourth in its Royal class of ships and the first to be delivered from the shipyard with the line's new OceanMedallion technology, a personal digital device developed by parent Carnival Corp. Princess has two more Royal-class ships in the pipeline.

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