Trade Secretss: Travel Weekly

Trade Secrets columns

Standing with othernessThe industry needs to make meaningful change to include Black voices.

Rewriting the marketing playbookEmbark's marketing approach has evolved during the Covid crisis.

Looking for advisors who don't sell travelSellers embrace the true meaning of the title "travel advisor."

Host agencies have grown with IC numbersAs independent contractors have proliferated in the industry, so too have host agencies. It makes sense.

Enhancing the digital experienceThe digital experience is important for travelers, particularly Gen Zers and millennials, and advisors should get in on it.

On the offensive in defense of the travel advisorThere are still a number of uninformed people who think travel advisors went extinct.

A merger of equalsA true merger of two agencies is very uncommon, but in this case it is working.

A dearth of women at the topThis industry was built on the backs of women, so where are women in the C-suites?

A taste for travelA passion for food turned into a lucrative career in selling travel for Rani Cheema, a former Food Network designer.

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