MILWAUKEE -- Midwest Express, known for its laser-like focus on
high-end service and business travelers, said it plans to launch a
low-fare subsidiary in the third quarter with five MD-80 aircraft.
The aircraft will be configured for 143 to 147 seats with
33-inch pitch in a single-class cabin.
The airline, which changes its name to Midwest as of March 1,
maintained the plan is based on "exhaustive customer research"
revealing passengers want Midwest to offer a value-priced,
leisure-oriented product to complement its premium service.
Midwest also noted the leisure market is growing faster than the
business market.