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What bottled water says about value
The Big Mac Index? Let's talk about the Bottle Board.
Reaffirming my stance on duty of care laws
Firms can't be liable for violating 'duty of care,' except in rare scenarios.
Are the 50+ 'brand-elastic'? Try 'brand-promiscuous'
Consumers over 50 years old represent 36% of the U.S. population and over $12 trillion in spending power. But they're not brand...
A lesson in self-care at Mexico's Almare Isla Mujeres
The resort offers an array of wellness options, including sunset rituals, a spa with an altar dedicated to a Mayan goddess and...
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Government Affairs
A clean slate at the Hawaii Tourism Authority
All members of the HTA's board of directors have resigned at the urging of Gov. Josh Green.
Don't let America's tourism marketing go dark: Why slashing Brand USA Is a costly mistake
The proposed 80% budget cut to Brand USA isn't just bean-counting; it's effectively pulling the rug out from under an entire...
Senate passes Trump's budget bill without restoring Brand USA cuts
As it stands, the One Big Beautiful Bill Act reduces Brand USA's federal funding from $100 million to $20 million for the...
Supreme Court rejects AA's Northeast Alliance appeal
The decision means that the trial court ruling of district court judge Leo Sorokin that shot down the partnership will stand.
FBI warns of possible cyberattacks on airlines
The bureau didn't mention specific airlines in its announcement, which came a day after Hawaiian Airlines reported a systems...
Industry promises a fight for Brand USA's federal funding
Small towns and big cities from Virginia to Illinois to California expressed grave concern about the harm to U.S. visitor...
Tel Aviv's airport reopens amid Israel-Iran ceasefire
Even with the airport's reopening, it is unclear how quickly airlines will resume service there.
Are international LGBTQ+ travelers rethinking the U.S.?
Advisors who focus on LGBTQ+ travel say that many of their clients are reconsidering travel to the U.S. -- even to...
Intrepid Travel stands up for U.S. national parks
The adventure tour operator donated $50,000 to the National Parks Conservation Association, a group opposing the big proposed...
U.S. issues worldwide travel alert for Americans
With the U.S. joining the conflict between Iran and Israel, the State Department said, "There is the potential for...
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