Extended-stay hotel chain Value Place has changed its name
to WoodSpring Suites in an effort to broaden its customer reach.
The company’s 196 hotels in 32 U.S. states will adopt the
new name. A WoodSpring Suites Signature sub-brand will debut later this year.
The closely held company, which owns 84 of its properties
outright, was renamed to “better communicate the quality of our product, and
allow us to expand our reach to new customer segments,” said President Kyle
Rogg in a statement.
Value Place was founded in 2003 by Jack DeBoer, who also
founded extended-stay brands Residence Inn, Summerfield Suites (now Hyatt House) and Candlewood
Suites.