'GoBook' a new marketing tool for retailers

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Gogo Worldwide Vacations by year's end will offer travel agents an online marketing tool called GoBook, a service for trip planning and itinerary building developed by iZento.

The agency-branded and customized GoBook creates an online journal based on the trip elements booked by an agent. Retailers can share the GoBook journals with their clients or customize each travel itinerary by adding their logo and branding, a client message, and Gogo tour and dining recommendations.

The result, said Gogo, is a "truly personalized, one-of-a-kind virtual trip journal that includes traveler details; a trip calendar; air, car, hotel and transfer reservations; detailed destination guides; and city maps." Agents can share the journals via email or post them on Facebook, or download and print the journals directly from the Gogo site.

Access to the journals will be available late this year at no cost to agents who book through Gogo's website and call centers.

"Gogo is committed to helping travel professionals be more successful and profitable," said Michele Kish, president of Gogo Worldwide Vacations. "That's precisely why we've partnered with iZento to offer the new GoBook -- an advanced yet easy-to-use tool that enables agents to take their client deliverables to the next level, market effectively online and in social media, and significantly enhance their customer service and professional image."

In addition to reservations, Gogo will include a comprehensive list of "agent recommendations" for must-see activities and attractions in top travel destinations worldwide, which can be selected and imported into the journal.

Kish said the agent-recommendations feature represents an opportunity to market add-on sales to clients.

Gogo markets its products only through travel agents. Its website is www.gogowwv.com. The website for iZento is www.izento.com/travelpro.

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