MILWAUKEE -- Aeromexico Vacations launched a Mexico Specialist
Program that offers travel agents such benefits as higher
commissions and co-op marketing opportunities.
Christine Grabowski, director of private-label brands for the
Mark Travel Corp., of which Aeromexico Vacations is an affiliate,
said the program creates a "win-win partnership" among agents, the
tour operator and the destination.
Open to active U.S. agents, the free three-day training program
consists of two phases: A three-hour classroom-style seminar during
which agents learn about Aeromexico Vacations, VAX VacationAccess
and Mexico's tourism attractions, and a second phase that includes
planning co-ops with the tour operator and working with an
Aeromexico sales representative to set sales goals and
objectives.
After completing the program, agents receive a free sales guide
that includes information on destinations and hotels, Mexico
selling points, sightseeing information and details about VAX
VacationAccess.
Agents receive a "Specialist" card, and are assigned their own
Aeromexico Vacations marketing representative.
Agents also get first dibs on familiarization trips and travel
promotions offered by Aeromexico Vacations, and qualify for higher
commissions.
For information about the program or to register, call (800)
245-8585.
To contact reporter Jorge Sidron, send e-mail to [email protected].