RAMSEY, N.J. -- Gogo Worldwide Vacations introduced a Link Program
that enables agencies to link to information about Gogo's 2,100
hotels in 200 destinations on their agency Web sites.
The function was offered to a small group of agents for beta
testing early in February, and has now been made available to all
agencies.
"It's not live inventory," said Eileen Kennedy, vice president
of regional marketing. "The purpose of the link is to allow
end-travelers to go on their travel agency's Web site and be
educated on special offers and promotions. If they want to book it,
they click on 'more information' or 'book it' and they are given an
e-mail form that is addressed to the agency."