Pleasant Holidays has named Jack Richards to replace Tim Irwin as president and CEO, effective Aug. 1.

Irwin originally announced his plans to retire in December and will step down after nearly six years at the helm of the Westlake Village, Calif.-based Pleasant Holidays.

Richards comes to Pleasant Holidays with more than 20 years industry experience, most recently with Hotels.com, where he was senior vice president, product marketing and strategy. He had also served as president and CEO at The Leisure Company, CEO at Adventure Tours and vice president, tour operations at ATA.

"[Richards'] experience working with traditional travel agencies and online agencies will continue to strengthen Pleasant Holidays "partnerships with our key accounts," Irwin said in a statement.

Richards will relocate from Texas to California, near the company's headquarters.

To contact the reporter who wrote this article, send e-mail to Michelle Baran at [email protected].

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