ASTA chapters give back to local communities

ALEXANDRIA, Va. -- ASTA announced the successful completion of its first matching-grant program, used as a device to stimulate member donations to the ASTA political action committee (ASTAPac).

Members of ASTAs Corporate Advisory Council, comprising the heads of the largest agency consortia, franchise organizations and independent retailers, offered to contribute up to $25,000 to members preferred charities (selected at the chapter level).

The contributions to the charities that were matched by the CAC were based on monies raised by 14 qualifying chapters and were distributed on a first-come, first-serve basis.

While ASTAPac benefited with new money, beneficiaries of the matching-fund gifts ranged from the American Red Cross and Doctors Without Borders to local arts, family services, shelters and others.

Bruce Charendoff, senior vice president of government affairs for Sabre Holdings and initiator of the program, said the project was a win/win for ASTA and the community.

The program generated unprecedented giving to ASTAPac, which is now among the strongest, best-funded political action committees in the industry, he said. It also gave ASTA chapters a creative way to support worthy charitable endeavors in their communities at a time when support is desperately needed.

To contact the reporter who wrote this article, send e-mail to Nadine Godwin at [email protected].

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