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Virtuoso CEO Matthew Upchurch at Virtuoso Travel Week 2026 in Las Vegas.

At Virtuoso Travel Week, word of another banner yearThe luxury travel agency network projects a 21% sales increase for 2026. High prices are a factor, but bookings are up, too.

Under NCL's prior strategy, pricing was sometimes held high throughout most of the booking curve and then dropped steeply in the final few months before the cruise.

Cruise sellers are on board with NCL's change in pricing strategyNCL aims for more consistent and moderated pricing throughout the booking curve, which is expected to reel in earlier bookings...

Geoff Cox, left, will be promoted to KHM Travel Group president, with Rick Zimmerman remaining CEO.

KHM's leadership moves made with long run in mindAt the end of the year, CEO and president Rick Zimmerman will pass his president's hat to current vice president of sales and...

Can agentic AI solve travel advisors' biggest headaches? Five experts weigh in

Can agentic AI solve travel advisors' biggest headaches? Five experts weigh inWe asked five experts from the technology side of the trade where using an AI agent could benefit advisors the most. Here’s...

PATS founder Reece Oslinker (right) on a PATS fam trip in Italy.

PATS alliance aims to bolster advisor-supplier relationshipsSince its founding in 2023, the number of advisors and suppliers in the Professional Association of Travel Sellers has grown.

There's no business travel like show-business travel

There's no business travel like show-business travelBehind actors, hit shows, movie premieres and arena tours are travel agencies that play a critical supporting role. Here's what...

Travel advisors say that clients are sometimes booking with less than a month before departure.

Advisors continue to get lots of close-in bookingsA trend that started in 2025 is keeping on well into 2026.

ASTA’s Young Professionals Society has being reinvigorated by its new National Steering Committee, including (from left) Christina Vieira, Alicia Onello, Katie Williams, Stacey Kerstner, Jackson Bell, Asia Lantz, Chelsey Keenan and Brandi McBride.

New blood revives ASTA's Young Professionals SocietyWhile YPS has been around for nearly two decades, the organization had been languishing until a recent infusion of volunteer...

Boardroom leaders at Global Travel Marketplace North America gear up to take groups of travel advisors to their small-group meetings; right is Group E leader Tim Sawhook, the owner of Exclusive Travel Partners. The event, held this month in Hollywood, Fla., brought together about 190 advisors and more than 200 supplier reps for networking.

GTM North America 2026 brings together top advisors and suppliersSuppliers and vetted travel advisors attended Northstar's Global Travel Marketplace North America in Hollywood, Fla. Here's a...

The goal of Fora's Summer Camp is to build community among advisors while enabling them to bring families along.

Summer Camp kicks off for Fora advisorsFora Summer Camp is an in-destination, coworking trip that enables advisors to work with each other, experience a new...

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