MOORESTOWN, N.J. -- ModernAgent.com, which last spring launched a
Web-based clearinghouse of incentives offered by suppliers to
front-line agents, created a program designed to allow agents to
e-mail details of travel specials to small or large numbers of
clients simultaneously.
The suppliers create and post offers at the site www.modernagent.com, the agent selects an offer for
mailing, clicks on a button labeled "E-mail this to my client,"
copies and pastes (from the agency's database) the relevant e-mail
addresses and sends. Respondents receive the sending agent's
contact information, and, ModernAgent said, retailers can customize
these e-mailings.
ModernAgent, which is owned by Performance Media Group here,
said more than 400 suppliers and 40,000-plus agents are using its
services.