Conference session to highlight consumer buying on the Net

CHICAGO -- The Internet and its many applications in the travel business will have a significant place on the program at Travel Weekly's annual conference, set for May 3 to 5 here.

Among the several sessions covering the topic will be a seminar called the Web Business Case for Travel Agents, to be presented by Eric Hosek, director of advertising for TravelFile-Orbit Network Inc. in Whitefish, Mont.

Hosek said he will provide details on consumer buying patterns on line and how that activity relates to travel sites.

He will itemize several ways agents might incorporate the Web into their businesses, such as by working with new partners/services in the technology field; aligning with old partners, such as suppliers and consortia, or going it alone.

Hosek said he will focus on helping agents combine their high-touch service orientation with the evolving world of technology.

He also said he plans to "read the writing on the wall," by looking at trends for the coming two to five years in marketing, technology and consumer patterns.

The Travel Weekly Conference 2000 will be staged at the Sheraton here. The registration fee for the meeting is $550. However, the rate for members of the Travel Weekly Crossroads Web site is $500, and for all delegates, the early-bird rate is $425.

The early-bird registration deadline is March 3, 2000. Also, for all delegates, the registration for a second registrant from the same company is $275, and a single-day rate of $200 applies.

For information on registration, call (800) 889-5254 or fax (201) 902-7282.

Rooms are reserved at the Sheraton Chicago for delegates at $195, single, $215, double, and must be booked by April 10 by calling (800) 233-4100.

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