CAMBRIDGE, Mass.
-- Several airlines are testing a GDS alternative developed by ITA
Software.
That's according
to ITA Software CEO Jeremy Wertheimer, who said the Web-based
system, called 1U, will "drastically cut segment fees" for
airlines.
The new system
will incorporate ITA's search technology with a booking and
ticketing platform that interfaces with airline reservations
systems, Wertheimer said.
Targeted at both
online players and traditional agencies, 1U also will have a
green-screen emulation application for agents accustomed to GDS
commands, he added.
The new ITA
offering comes in the wake of GDS deregulation and what is expected
to be a flurry of GDS-like knockoffs, including G2 SwitchWorks, of
which ITA is a search-engine vendor.
To contact
reporter Dennis Schaal, send e-mail to [email protected].