GoCruiseDirect introduces Web-based booking tool: Travel Weekly

GoCruiseDirect introduces Web-based booking tool

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MIAMI LAKES, Fla. -- GoCruiseDirect.com introduced a Web-based cruise platform that agents can use to check inventory in real time and make bookings.

CruiseManager, the on-line booking tool, costs $45 monthly per agent, although GoCruiseDirect.com, a subsidiary of the privately held Sterling Technology Group, is offering it at 10% less than that for annual subscriptions if agents sign up in November.

The company has some 100 CruiseManager accounts, said vice president of marketing and sales Jason Rice, noting that the firm has been actively selling product licenses for about three months.

Rice said agreements with Worldspan and Sabre mean the platform will eventually be accessible to their subscribers -- which account for some 64% of agent desktops in the U.S. Both Sabre and Worldspan are testing the product, he added.

Agents can try a demo, sign up and then use CruiseManager at www.cruisepath.net.

There is no software to download once agents license the technology, and the booking tool works with a minimum requirement of a 56K modem. Agents are given a user ID and city code to access CruiseManager. Monthly charges can be billed to a credit card.

One key feature of Cruise-Manager, Rice said, is that it can check last-cabin availability. Also, it will incorporate special pricing deals that large agencies may already have in place with cruise lines.

The lines providing inventory include Royal Caribbean International, Carnival Cruise Lines, Holland America Line, Norwegian Cruise Line, Windstar Cruises, Celebrity Cruises, Crystal Cruises and Princess Cruises.

Amadeus recently introduced an on-line booking tool, Amadeus Cruise, with inventory from Royal Caribbean International, Celebrity Cruises and Princess Cruises.

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