TripAdvisor has made a big step in expanding its Instant Booking feature, adding the brands of Marriott
International.
Marriott’s inventory of more
than 4,200 hotels worldwide will become available later this summer, the companies said Wednesday.
TripAdvisor,
the world's largest travel review site, is looking to diversify its revenue
sources by increasing the number of travel bookings through its website.
The
company went
live with its Instant Booking feature last June with inventory from Choice
Hotels International and other online retail sources. The
following month, TripAdvisor added hotel inventory from GDS operator Travelport. TripAdvisor added Best Western International last October.
TripAdvisor
shares jumped more than 13% in Wednesday afternoon trading to a three-month
high.