Technology

Travel agencies adapt marketing for the AI revolution

Travel agencies adapt marketing for the AI revolutionAs more travelers use generative AI tools to research travel plans, advisors are developing the best ways to surface their...

Corporate travel platform Egencia enhanced with agentic AIAn AI travel assistant can help users ask about, book and manage travel via a single conversation.

To move from AI planning to AI booking requires a double-sided evolution including technological guardrails and a shift in travelers' buying habits.

The trust gap in agentic commerce and AI bookingThere can be consumer reluctance to adapt to a new commerce structure.

Layla says 40% of its searches start without a destination.

AI tools are changing how travelers research vacation optionsTools like Kayak AI and Layla enable users to begin searches without a set destination.

KimKim's platform connects travel advisors and destination experts.

KimKim adds advisor resources, forms advisory boardThe board staffs six travel advisors to help guide the company and its trade strategy.

Peer Bueller and Matthias Keller

Kayak's Peer Bueller and Matthias Keller on what's ahead for the tech giantAirlines editor Robert Silk spoke with new CEO Bueller and chief product officer Matthias Keller about the metasearch engine's...

Mark Pestronk

GDS contracts can be a game of hide-and-seekHiding the prices and terms is not entirely new, but some GDS vendors are putting more and more key terms in places outside the...

One of Travel for Better's topic pages for sustainable travel is titled "Designing Travel with Intention."

Travel for Better Foundation offers free online marketing for sustainable travelTravel advisors looking to sell sustainable-travel experiences now have access to four free marketing pages powered by Approach...

Tripadvisor will get four new board members amid shareholder pressure

Tripadvisor will get four new board members amid shareholder pressureStarboard Value, which owns at least 9% of Tripadvisor, said the company has failed to "unlock value."

Safeguarding against travel fraud: Lessons from industry veterans

Safeguarding against travel fraud: Lessons from industry veteransExecutives from host agencies KHM Travel Group, Nexion and Montecito Village Travel discuss the schemes they've seen.

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