Fam-Cams

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As I was driving to work the other day, there was a news report on the radio that a doctor would perform a gall bladder operation on someone using a robotic device to assist him.

I'm not sure I'd want to be the first patient to participate in such a procedure, but the doctor insisted that the device would allow him to be more accurate than he could be with his own hands and tools.

Technology moves so fast these days that the gap between what the human mind can imagine and what exists has closed dramatically. Science fiction has become real life.

So when I start musing about how all this might affect travel, I no longer worry about whether my imaginings are crazy. Maybe the crazier they are, the more likely they will happen.

For now, I'm reflecting on my visit to ByeByeNOW.com a few weeks back. On Wednesday, I mentioned here that the company's call center in its headquarters building in Florida is equipped with Web-cams that allow its agents to see customers who have their own Web-cams while they conduct real-time discussions with them.

There's little doubt in my mind that Web-cam technology can be applied to many other facets of business. I'm wondering, for example, whether web-cams could be the precursor to fam-cams.

By fam-cams, I'm suggesting that travel agents could sit at their Web-cam workstations and go on virtual fam trips in real time. On the other end of the connection could be cruise ship captains or hotel and resort managers, or destination promoters or anyone in the travel supplier category.

As the agent sits at the machine, a real-time familiarization could be taking place, showing the kind of detail that only a first-hand visit could elicit in the past.

I realize that a virtual fam trip would lack some of the benefits of a real one, checking out the local restaurants and shopping for example.

But with the pressure on travel agents to stay close to home and keep the business humming, and the expenses associated with taking fams, the idea of virtual fams may not so far-fetched.

Then again, maybe it was that report about the surgeon using a robot to do a gall bladder.

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