Celebrity
Cruises will launch a series of new shore excursions around four themes that it
identifies as pillars of its Modern Luxury branding.
The program
includes 75 new excursions and 30 excursions that are in
development, said Helen Panagos, Celebrity’s director of global product
development.
Many excursions will be offered in a “Uniquely Celebrity” category, which Celebrity says
will consist of tours that aren’t duplicated by any other cruise line.
Some will be high-end adventures such as a Ferrari ride in Cannes,
France. Some will be private or small-group experiences.
Panagos
said that while some excursions will cost in the thousands of dollars, most are “reasonably priced” in the $179 to $289 range.
She said
Celebrity offers about 3,100 tours worldwide, with about 1,100 of those specifically
designed for Celebrity.
The three
other themes will be Culture and Locale, Lifestyle and Wellness, and Family. All are
intended to resonate with the type of guests Celebrity targets with its Modern
Luxury message and to differentiate Celebrity’s shore offerings, said Dondra Ritzenthaler, Celebrity's senior vice president for sales, trade support and
services.
The tours
can be booked starting with 2015 sailings in Europe. As an incentive, Celebrity
will offer a 10% discount on a package of excursions and free Wi-Fi in the
process of coming and going to the excursion, she said.
As in the
past, Celebrity will pay agents a commission on group tours but not on
excursions booked for individuals.
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A previous version of this article misspelled Helen Panagos' name.