White Label

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There are certain customers you're never going to land. Some people are just too busy squeezing that buffalo on their nickel to think about knocking on an agent's door. Those people, the really, really cheap people, now have a new travel service at their disposal.

1travel.com, an on-line travel discounter with an informative site and a popular booking engine, has introduced White Label fares. It's an interesting, if somewhat scary concept. Here's the deal: When you book a flight on the 1travel.com site, you may be offered a lower fare if you're willing to buy the ticket without knowing which airline you'll be flying.

So, if you're willing to fly on, say, Eddie's Airline and Grill, you may be able to scare up a dirt-cheap fare. This could be a great deal for the frugal-minded American. How do you know if you're a White Label candidate? Ask yourself a couple of questions. Have you ever bought seafood out of a stranger's trunk? Are there paper towels hanging on your clothes line? Does your radio have to warm up? If you answered yes to one or more of these questions, White Label may be your ticket to happiness. And to both of you I say, happy trails.

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