Discover Puerto Rico rolled out its #GoForPuertoRico campaign to remind travelers that the destination is open for tourism following recent seismic activity on the southwest coast.

The campaign focuses on the island's tourist offerings, cuisine and hospitality and reminds travelers that the best way to support Puerto Rico is to go, according to Leah Chandler, CEO of Discover Puerto Rico.

The ad emphasizes the word "go" throughout, superimposing the word over various shots of activities and island food, and it ends with the announcer saying: "Go for good. Go for Puerto Rico. Go now." 

"Now, more than ever, hotels, small business owners, restaurants, artisans and tour operators, among other tourism partners, welcome visitors with open arms, which in turn will spur the local economy," Chandler said. 


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