Australia-based Aurora Expeditions has hired its first trade marketing director for North America, Sue Haefner.
Sue Haefner
Haefner joins the cruise line after managing trade support and advertising at National Geographic-Lindblad Expeditions. She is based in New Jersey.
Her appointment goes along with Aurora's increased focus on the U.S. market.
The line launched a new ship, the Douglas Mawson, last month. That grew its fleet to three ships, though National Geographic-Lindblad Expeditions recently announced it will charter one of them, the Greg Mortimer, starting in 2027.
Aurora has expanded its itineraries beyond expedition cruises to small-ship cruising designed for an immersive but less adventure-focused vacation. Small-ship sailings are in Europe and Central America.