Azamara Club
Cruises will launch a marketing campaign that for the first time will
include television advertising.
The multi-channel
campaign is built around the theme “The Voyage for Those Who Love Travel.”
It continues to
highlight Azamara’s competitive positioning as a destination-focused cruise
line that features longer stays, more overnights and evening tours. In addition to television, the campaign
will have print, social media, online, direct mail, e-marketing, website
and brochure components, Azamara said.