Celebrity Cruises has unveiled a new ad
campaign called 'Starring You,' a TV, print and online initiative.
The campaign began
today on cable television and will launch on ABC beginning Sept.
24. The print campaign will be included in the September issues of
Bon Appetit and Conde Nast Traveler magazines, as well as in Travel
Weekly.
The TV ads feature
David Bowie's "Fame," and the campaign highlights what Celebrity
calls the "star treatment" of its passengers, including its cuisine
and the AquaSpa by Elemis.
The campaign was
created by advertising agency Element 79, together with Celebrity's
marketing team. According to Element 79, the ads evoke the feeling
of passengers "being relaxed, pampered, even
celebrated."
The Celebrity
Millennium served as the platform for the filming and still
photography used in the campaign.
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Michelle Baran at [email protected].