Crystal Cruises debuted an improved website that is optimized for
viewing on tablet devices.
The website uses a swipe format that allows for navigation
by touching pages and swiping them away to reveal the next page to the right.
Prominent features include video, an interactive cruise calendar
and a “compare” feature that allows users to explore options not only within a
single Crystal brand but across all Crystal experiences.
Reorganizing the site also allows for better display of
Crystal’s new products such as river cruises and air tours.
The new site has different platforms for U.S and U.K users.
Crystal said the dynamic cruise calendar built into the site
has new filters and design elements that make navigating type of travel (ocean,
yacht, river), destination, departure date and duration easier.
The compare feature lets users stack up to three voyages
next to each other across all of Crystal’s products.