Cunard spruced up its website with a new look for the homepage, a Queen Mary 2 "infographic," slideshows that can display on iPhones and iPads and faster speeds for searching and other functionalities.
Also, the "We Are Cunard" blog was relaunched with improved navigation, the line said.
"Research tells us that more and more guests begin their journeys with us online, checking out our website, interacting on Facebook or reading the blog," said Cunard President Peter Shanks. " These are key contact points where we can attract new guests and give them a real sense of how exceptional a Cunard voyage will be before they commit to making a booking, the majority of which will be with a travel agent."
Unique visitors to the website increased by 35% in 2011, "a trend the new design seeks to further accelerate," said Cunard.
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