Lindblad Expedition Holdings has acquired control of Natural Habitat, a Boulder, Colo.-based operator of adventure travel and ecotourism vacations.

Lindblad will acquire an 80.1% stake in the company, with its founder and president Ben Bressler retaining the balance of the shares. Lindblad paid $20 million for the stake.

Bressler will continue as president of the company, which offers polar bear tours in Churchill, Canada; Alaskan grizzly bear adventures; small-group Galapagos tours; and African safaris among other excursions.

“I’ve known and interacted with Natural Habitat and its president, Ben Bressler, for over a decade,” Lindblad president Sven-Olaf Lindblad said. "Knowing our travel audience has diverse interests beyond seagoing expeditions, Natural Habitat offers a perfect complement on land to what we do with ships."

Lindblad said it expects to market its ship-based trips to Natural Habitat’s customer database while marketing Natural Habitat’s offerings to its own customers.

Last year, Natural Habitat had a profit of $1.5 million on revenue of $41 million, said Lindblad.

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