LAS VEGAS — Only 40% of cruise passengers will book the same brand for their next trip, according to data compiled by 23TouchPoints, a spinoff of Virtuoso.
The company’s research, amassed from Virtuoso members’ customers, found that cruise line loyalty is highest among the luxury brands, followed by the mass-market lines. Loyalty is lowest in the premium and midscale cruise brands.
A deeper look into the research showed that among cruises, Atlantis Events sailings enjoy the most loyalty. Atlantis Events organizes gay cruises.
23TouchPoint’s research found that travelers from Massachusetts spent the most per tour than from any other state. They were followed in spending by Floridians and New Yorkers.
The research also revealed that U.S. customers spend the most money on a trip when they book on Mondays; they spend the least on Fridays.
23Touchpoints collects and analyzes data from all Virtuoso members. The technology company is headed by Scott Ahlsmith and was spun off from Virtuoso last year to focus on developing travel technology.
Ahlsmith presented the findings during Virtuoso’s annual Travel Mart conference in Las Vegas.