MIAMI -- Royal
Caribbean International kicks off a new advertising campaign this
week in the style of home movies, designed to tell the vacation
story from a customers first-person point of view.
The four-spot
Create Your Own Adventure, ads will run on primetime TV, during
early and late-night network time slots, as well as on
cable.
Two additional
spots are in production and will air later this year.
To contact
the reporter who wrote this article, send e-mail to Kristin OMeara
Hillmann at [email protected].