Viking inks deal with OnlineAgency.com

LOS ANGELES -- Viking River Cruises here inked an agreement with OnlineAgency.com, an Arlington, Texas-based Internet marketing firm that provides supplier information and Internet marketing services to 1,250 travel agency Web sites, to list its inventory on the OnlineAgency site.

Content will include itineraries, shore excursions, rates, deck plans and land/sea package information.

Viking will unveil a revamped Web site next week and will offer seven- and 14-day river cruise packages created exclusively for North Americans, said Spencer Kivet, vice president of marketing.

Viking River Cruises is the industry's largest river-cruise operator following its recent purchase of KD River Cruises of Europe.

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