Adventure Travel: Educational Opportunities

Several organizations offer educational opportunities for agents interested in learning more about the adventure and nature travel niches. Participation in either of the following two seminars qualifies agents for continuing education credits through the Institute of Certified Travel Agents.

The Adventure Travel Society is conducting a series of agent seminars titled Selling Adventure Travel. The six-hour seminars focus on how to sell adventure travel and cover topics such as how to break into the market, how to increase revenues from this niche, marketing to adventure travelers, and current and projected trends. Breakout sessions address issues such as writing marketing plans and press releases.

Dates and locations for upcoming Adventure Travel Society seminars include: Houston, Oct. 14; Dallas, Oct. 15, and Chicago, Oct. 16.

In 2000, Los Angeles, Feb. 23; San Francisco, Feb. 24; Atlanta, March 1; Miami, March 2; Chicago, TBA; Denver, TBA, and Anchorage, Sept. 14.

The cost of the Adventure Travel Society seminar is $75 for early registrants, $95 for those who register within a month of the seminar. For information, contact the Adventure Travel Society in Englewood, Colo., at (303) 649-9016, fax (303) 649-9017.

Adventure travel expert Helen Nodland, CTC, presents a full-day Adventure & Exotic Travel Educational Seminar for agents. The motivational seminars address topics such as how to match clients and adventure travel products and identifying cooperative marketing opportunities.

The seminars also give agents a close look at innovative travel companies and compare the products of adventure operators. Nodland presents the seminars in conjunction with 17 top adventure suppliers, including Butterfield & Robinson, Asia Transpacific Journeys, International Expeditions and Eldertreks.

Dates and locations for upcoming seminars include: Cincinnati, Oct. 13; Hartford, Oct. 26; Portsmouth, N.H., Oct. 28, and Westchester County, N.Y., Nov. 3.

In 2000; Austin, Texas, Jan. 11; Houston, Jan. 13; Palm Beach, Fla., Jan. 20; Orange County, Calif., Feb. 1; Palm Desert, Calif., Feb. 3; Woodland Hills (Los Angeles), Calif., Feb. 8; Tucson, Feb. 10; San Francisco, March 16; Portland, Ore., March 21, and Denver, April 5.

Seminars run from 8:30 a.m. to 4: 45 p.m. and are priced at $50, including lunch, coffee breaks and course materials. For information, contact Nodland Travel Enterprises in Glenview, Ill., at (800) 554-3514, (773) 248-0818 or fax (773) 248-9421.

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