After a trying 1999, Turkey officials work to rebuild U.S. arrivals

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NEW YORK -- Turkish tourism officials may well be among the most grateful that the 20th century has come to a close.

Without a doubt, 1999 will be a year to remember in the annals of Turkish tourism, thanks to devastating earthquakes and war in the neighboring Balkans.

"Turks are united in wanting to move ahead ... [and] bring back normalcy to their lives and their country," said Selami Karaibrahimgil, director of the Turkish Tourist Office here.

The port of Bodrum is one of Turkey's fastest-growing vacation spots. Tourism is part of the solution, and the director said he has his sights set on restoring the U.S. travel market to Turkey, which had been expanded rapidly in the post-Gulf War 1990s, growing from 182,429 visitors in 1992 to 439,885 in 1998.

After a 40% increase in U.S. tourism to Turkey between '92 and '93, which Karaibrahimgil attributed to the ending of the Persian Gulf War, momentum steadily rose, with successive yearly increases of 6%, 7%, 12%, 18% and 21%.

Although U.S. tourism continued to climb through May 1999, it dropped 10.7% in September, compared with the same period in 1998, following the major August earthquake whose epicenter was 65 miles southeast of Istanbul. The earthquake did not damage hotels or tourism-related sites.

"Our task now is to recharge our tourism momentum and reestablish the significant increases that we enjoyed for the five years leading up to 1999," said Karaibrahimgil.

"We have new alliances that are very important to our tourism growth," he said, "particularly working with Israel to develop common programs focusing on the millennium and its potential for increasing religious traffic. And our two countries have joined together in our travel agent educational seminars."

Karaibrahimgil said he expects Turkish Airlines' new nonstop service between Miami and Istanbul will be important for the growth of this segment of the market, giving southern church groups a convenient gateway from which to depart for Turkey.

He added that Turkey and Greece have improved relations following the earthquake last summer.

Greece sent relief assistance to Turkey, and Turkey reciprocated when Greece was hit by a quake in September.

New measures of cooperation in tourism development already are occurring between the two countries, the director said, citing the development of a music festival on Kardah Island, which lies in Greek waters.

Karaibrahimgil noted several other recent Turkish tourism initiatives, including a terminal that opened Jan. 3 at Istanbul Airport, which has 30 boarding gates and is designed to handle 14 million passengers per year. A second expansion is planned, which will increase annual capacity to 20 million passengers.

Another development cited by Karaibrahimgil was the establishment of a luxury hotel infrastructure in Istanbul and along the coasts of Antalya and the Aegean Sea.

One of the fastest-growing vacation spots is the port of Bodrum, home to many new upscale small hotels as well as larger properties, such as the 176-room Mercure Bodrum Merit and the 240-room Samara Hotel.

Karaibrahimgil said he hopes that more upscale hotels, as well as other improvements such as better roadways, will be introduced in eastern Turkey.

The region's attractions include the Black Sea coast, Mount Nemrut, Lake Van and historical towns.

In 2000, Karaibrahimgil said he expects Turkey to surpass record 1998 U.S. arrivals, with a projected 500,000 visitors.

Turkish Tourist Office
Phone: (212) 687-2194
Fax: (212) 599-7568
E-mail: [email protected]
Web: www.tourismturkey.org

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