Aston woos guests with full-island incentives: Travel Weekly

Aston woos guests with full-island incentives

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ometimes looks are not deceiving. If it seems that Hawaii is a front-runner in innovative and successful family programs, that's because it is.

For example, most family travel programs and packages are designed to keep families happy and on the property.

But Aston Hotels and Resorts Hawaii, with 30 hotels and resort condominiums on the four major islands, has a new program designed to get families off the property and into exploring family-friendly restaurants and attractions on the Big Island, Kauai, Mauai and Oahu -- for free, if you're age 12 and under.

Valid at each of its properties, the year-round Astonishing Kids: Stay, Play and Eat Free program lets children enjoy free meals at such restaurants as Tony Roma's, Pizza Hut, Taco Bell, Kentucky Fried Chicken and Kobe Steakhouse.

What's more, the kids get free admission to major attractions, including Hawaiian Waters Adventure Park, Sea Life Park, the Maze at Dole Plantation, Atlantis Submarine and the Maui Ocean Center. Gifts from Hawaiian retailers, such as Hilo Hattie, are part of the deal.

Kevin Bloom, president of Aston Hawaii, said he designed the program because families are traveling together now more than ever.

"Because no two families are the same, our program provides a variety of activities and options, which adds tremendous value and saves money for families to use on other aspects of their vacation," Bloom said.

Sheryl Graddon of Stellar Travel in Bellevue, Wash., has this story to tell:

"I was competing with an online travel agency for a client's business when I received an e-mail from Aston's sales representative announcing the new 'Astonishing Kids' program," she said. "In less than five minutes, I closed the sale; the client was that excited about it."

The program works like this:

• At check-in, each child age 12 and under is given a colorful, cartoon-like plastic identification card that makes him or her an instant VIP. The card is on a neck lanyard, so it's hard to lose.

• When accompanied by a full-paying adult, kids simply show their cards at any of the 50 participating restaurants or attractions to enter and eat or be entertained for free.

Although children under age 17 always stay free at Aston properties, the new product goes "beyond that, by giving families a perfect way to experience the islands," a spokesman said.

"Parents appreciate the kids' activities and love the condominium arrangement," said Terry Uemura, a travel agent with World Class Travel in Seattle. "Having a full kitchen and washer and dryer is wonderful for families.

"What's especially attractive is the combination of condominium accommodations with the services of a hotel, like room service, a restaurant -- things that really give value."

Rates vary from island to island and property to property.

Aston at Waikiki Banyan (Oahu)
• A standard one-bedroom suite starts at $175 a night.
• The property has a mini-playground, lending library, board games and Hawaiian story-telling hour.
• The hotel is within walking distance of the Honolulu Zoo, the Waikiki Aquarium, Kapiolani Park and Waikiki Beach.
• Kids ages 5 to 12 staying at any Oahu property are welcome to participate in the Aston Kid's Connection program, which operates daily from 9 a.m. to 5 p.m. at a cost of $40 per day for each child. Lunch and a snack are included.

Aston Kaanapali Shores (Maui)
• Rates begin at $255 a night for a standard one-bedroom suite and $395 for a gardenview, two-bedroom suite.
• Amenities include two pools, night tennis, video-game rooms and a beachfront restaurant.
• Located on Kaanapali Beach, the property features Camp Kaanapali, open to kids age 5 to 12 staying at any Aston Maui resort. The camp is open daily from 8 a.m. to 2 p.m. On Fridays, it's also open from 5 p.m. to 9:30 p.m.

A fee of $25 per session includes all meals, a Camp Kaanapali T-shirt and participation in the camp's Hawaiian cultural events and activities.

Kaleel Sakakeeny covers the family travel market for Travel Weekly and welcomes questions at [email protected].

• • •

Book it: Aston Hotelsand Resorts Hawaii
Address: ANA Kalakaua Center, 2155 Kalakaua Ave., Suite 500, Honolulu, Hawaii 96815
Phone: (800) 922 7866
Fax: (808) 922-8785
E-mail:[email protected]
Web:www.astonhotels.com
Commission: 10% on accommodations

Aston sets vacation giveaway

HONOLULU -- Aston is offering a four-night stay for extended families at its Aston Waikiki Sunset property on Oahu to the winner of its Family Reunion Sweepstakes.

The winner gets to bring 19 family members along, and Aston picks up the tab for the stay as well as the roundtrip air fare for all 20 family members.

Sweepstakes entries will be accepted through Nov. 15. Winners will be selected at random on Dec. 1.

Contestants enter either online at www.aston-hotels.com/familyfun or by mailing in the contest form found in the Sept. 20 issue of Family Fun.

Or hopefuls can mail an index card with name, date of birth, address and phone number to the Aston Hawaii Family Reunion Sweepstakes, Box 1754, Sandusky, Ohio 44870.

To contact reporter Kaleel Sakakeeny, send e-mail to [email protected] .

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