Dublin Tourism issues visitors' pass

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DUBLIN, Ireland -- Municipal tourism officials here introduced the Dublin Pass, a new commissionable "smart card" visitor pass that offers free or reduced admissions and discounts at attractions and businesses across the Irish capital.

Dublin Tourism teamed with U.K.-based visitor pass purveyor Leisure Pass Group -- developer of similar cards in London, and York, England, as well as New York City -- to develop the Dublin Pass, which entitles bearers to free entry and/or line-jumping privileges at 33 city attractions.

Participating attractions and businesses include Christ Church cathedral, the Dublin Zoo, the Guinness Storehouse, the James Joyce Centre, Malahide Castle, the National Gallery of Ireland, the National Museum of Archaeology and History, the Phoenix Park Visitor Centre, Saint Patrick's cathedral, the Chimney Viewing Tower, the Old Jameson Distillery and the Dublin Literary Pub Crawl.

Dublin Passes and an accompanying guidebook are available for one-, two-, three- and six-day durations, priced from 29 euros, or about $34.50, for a one-day adult pass; a six day pass costs 89 euros (or $105).

The Dublin Pass -- which incorporates smart-chip technology -- covers entry to attractions, as well as special offers, added value and preferential rates at shops, theaters and restaurants.

It also includes free luxury Aircoach bus transfers from the airport to the city center.

Dublin Tourism pays travel agents commission rates according to the following scale: 10% on the first 400 one- and two-day passes sold; 12% on the first 400 three- and six-day passes sold; 12% when 401 to 2,000 one- and two-day passes are sold; and 15% when 401 to 2,000 three- and six-day passes are sold.

The commission is negotiable when more than 2,000 passes are sold, Dublin Tourism said.

For more information, visit www.dublinpass.com.

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