DUBLIN, Ireland -- Municipal tourism officials here introduced the
Dublin Pass, a new commissionable "smart card" visitor pass that
offers free or reduced admissions and discounts at attractions and
businesses across the Irish capital.
Dublin Tourism teamed with U.K.-based visitor pass purveyor
Leisure Pass Group -- developer of similar cards in London, and
York, England, as well as New York City -- to develop the Dublin
Pass, which entitles bearers to free entry and/or line-jumping
privileges at 33 city attractions.
Participating attractions and businesses include Christ Church
cathedral, the Dublin Zoo, the Guinness Storehouse, the James Joyce
Centre, Malahide Castle, the National Gallery of Ireland, the
National Museum of Archaeology and History, the Phoenix Park
Visitor Centre, Saint Patrick's cathedral, the Chimney Viewing
Tower, the Old Jameson Distillery and the Dublin Literary Pub
Dublin Passes and an accompanying guidebook are available for
one-, two-, three- and six-day durations, priced from 29 euros, or
about $34.50, for a one-day adult pass; a six day pass costs 89
euros (or $105).
The Dublin Pass -- which incorporates smart-chip technology --
covers entry to attractions, as well as special offers, added value
and preferential rates at shops, theaters and restaurants.
It also includes free luxury Aircoach bus transfers from the
airport to the city center.
Dublin Tourism pays travel agents commission rates according to
the following scale: 10% on the first 400 one- and two-day passes
sold; 12% on the first 400 three- and six-day passes sold; 12% when
401 to 2,000 one- and two-day passes are sold; and 15% when 401 to
2,000 three- and six-day passes are sold.
The commission is negotiable when more than 2,000 passes are
sold, Dublin Tourism said.
For more information, visit www.dublinpass.com.