The Beverly Wilshire, the landmark Beverly
Hills hotel located at one of the most famous intersections in the
world, the corner of Rodeo Drive and Wilshire Boulevard, has
undergone a name change and renovated its guest rooms and public
areas. Formerly known as the Regent Beverly Hills, the hotel
dropped Regent from its name and joined sister brand Four Seasons,
becoming known as the Beverly Wilshire, a Four Seasons Hotel.
The property also
went through a $35 million renovation that included a room
renovation and the addition of a Wolfgang Puck restaurant, Cut,
that has since become a top celebrity dining spot in Los
all-white restaurant is distinguished by a skylight that lets in
moonlight after dark. The 104-seat eatery is described as a putting
"contemporary twist on the classic steakhouse." The menu focuses on
an array of steak and seafood entrees.
and the adjoining lounge, conceived by Richard Meier, the designer
of L.A.'s Getty Center museum, has become one of the most chic
spots in town, almost overnight.
The work at the
395-room hotel actually started in 2005 with dining improvements.
That year, management unveiled The Blvd, a restaurant, bar and
outdoor patio overlooking Rodeo Drive.
It was a bold
move on the Los Angeles dining scene, as sidewalk seating is rare
in Beverly Hills, particularly at posh hotels. But the
establishment has been a smashing success, according to Katherine
Petty, a hotel spokeswoman. "The response from our guests has been
tremendous," she said. "The hotel is filled with a new energy that
Seating 140, The
Blvd includes a restaurant and lounge area centered around an
18-foot, illuminated, onyx bar and backlit wine display with more
than 1,000 bottles. Live jazz is performed on Friday and Saturday
nights from 9:00 p.m. to 1:00 a.m.
The renovation of
hotel rooms included the addition of 42-inch plasma-screen TVs and
wireless Internet access. New decor in the original, 147-room
Wilshire Wing was described as classic contemporary with blues,
greens and ambers.
The hotel has
partnered with ForbesLife, a bimonthly magazine, to decorate a
4,000-square-foot penthouse that is now available as event space.
In January, artworks from the collection of financier Malcolm
Forbes and his sons were installed while Diva, a furniture retailer
with showrooms in Los Angeles, provided new, stylish
A hallmark of the
hotel's renovation was the addition last June of an
8,000-square-foot spa, simply called The Spa. It has nine treatment
rooms, a "tranquility lounge," aromatherapy steam rooms and a pool
area with a bar and cafe. There are six private cabanas that can be
booked for daily use at $250 a day.
completed most of the renovation last autumn but a few finishing
touches are scheduled for 2007.
Starting in July,
the meetings space will undergo a similar renovation as the rest of
the property. It will be mostly a soft-goods renovation with new
lighting, wall treatments and the addition of wireless technology
and built-in screens. The Beverly Wilshire's lobby also will be
updated to make it more comfortable as a gathering place. More
seating will be added and new artwork will adorn the
The hotel, which
was built in 1928 and has been the scene of sophisticated glamorous
gatherings ever since, was in private hands until it was purchased
by Regent International in 1985.
In 1987, Regent
spent $100 million on a renovation of the original Wilshire Wing.
The hotel became the Regent Beverly Wilshire that year. The hotel's
Beverly Wing, which opened in 1971 and has 248 rooms, was last
renovated in 1998 before this latest renovation.
In August 1992,
Four Seasons bought Regent International, creating Four
Seasons-Regent Hotel and Resorts. Since 1996, the property has been
owned by B.W. Hotel, a Hong-Kong-based investment group, with Four
Seasons continuing as the management company.
The name change
to Four Seasons reflects the transition of the hotel from the
Regent brand to the Four Seasons portfolio, the company
Rates at the
hotel range from $435 to $7,500 for the Beverly Wing's penthouse
suite. Information on the hotel is now available at www.fourseasons.com.
To contact reporter Laura Del Rosso, send e-mail to [email protected].