Wyndham, Viva get rebranding perks

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NEW YORK -- The agreement between Wyndham International and Viva Resorts to rebrand Viva's properties as Viva Wyndham Resorts will give Wyndham a foothold in markets where it lacked a presence and raises Viva's profile in the lucrative U.S. market, officials said.

As reported, Wyndham International is expanding in Mexico, the Dominican Republic and the Bahamas through a 10-year alliance with Viva Resorts, the operator of all-inclusive resorts based in Santo Domingo, the Dominican Republic.

Under the agreement, as of Dec. 1, Viva's three resorts in Mexico, as well as its resorts in the Dominican Republic and the Bahamas, will be rebranded as Viva Wyndham Resorts and incorporated into the Wyndham portfolio.

The Viva Wyndham properties will incorporate Wyndham brand standards and the resorts will participate in the Wyndham ByRequest guest-recognition program.

"Building a strong partnership with a brand like Wyndham is the key component to ensuring our guests enjoy a consistent, upscale hotel product," said Ettore Colussi, Viva Resorts president.

"Wyndham's highly regarded industry reputation will help us quickly raise awareness stateside and entice more business from the U.S.," Colussi said.

Fred Kleisner, chairman of Wyndham International, said, "The partnership with Viva allows us to expand in new Caribbean and Mexican markets, as well as provide more choices for guests looking for all-inclusive resort experiences."

In Mexico, the rebranded resorts are the 400-room Viva Wyndham Maya and the 234-room Viva Wyndham Azteca, both in the Riviera Maya, and the 355-room Viva Wyndham Vallarta in Puerto Vallarta.

In addition to the three Viva Wyndham properties in Mexico, Wyndham operates a hotel with a different brand, the Grand Bay Hotel Isla Navidad -- A Wyndham Luxury Resort, near Manzanillo.

To contact reporter Jorge Sidron, send e-mail to [email protected].

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