Combining wit, self-deprecation and raciness, Vilnius has launched
an ad campaign with the slogan "Vilnius, the G-spot of Europe."
The tagline: "Nobody knows where it is, but when you
find it, it's amazing."
An ad poster depicts a woman appearing to experience sexual pleasure, laying
on a bed sheet depicting a map of Europe, clenching the area where Vilnius is
Go Vilnius, the official tourism organization for Lithuania's
capital city, is directing the campaign at the U.K. and German markets.
"The campaign aims to increase the visibility of
Vilnius, and to position the city as an exciting option for millennials seeking
alternative tourism destinations. By capturing the imagination of the
millennial market with its bold creative, the campaign presents Vilnius'
potential as an undiscovered European city-break destination, hence the playful
tagline," Go Vilnius said in a statement.
Go Vilnius said the campaign concept was created by Lithuanian
According to reports, the Catholic Church has criticized the
sexy ad campaign, with the Pope due to visit Lithuania in September.