Marriott International inked a deal with Progetto Majestic S.R.L., a Prato, Italy-based limited liability company, to bring the W brand to Tuscany with the W Florence.
The property will be located steps from the city's famed Via de' Tornabuoni and will feature 120 guestrooms, including 20 suites.
W Florence's Extreme Wow Suite, the brand's take on the presidential suite, will feature a large living space and a private terrace with views of the Duomo and the Santa Maria Novella church.
The hotel is expected to welcome its first guests in 2023.