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Making cultural connections in the aisles at Costco
The new, modern, younger American traveler, armed with a smartphone, a membership card and a deep desire for comfort, will seek...
Debit memos, the scourge of the IC
How an IC who tickets under a host's ARC appointment could fight a debit memo.
Key to seamless travel? Techies concede: "Advisors."
At a World Economic Forum conference on travel, travel technology executives envisioned and articulated a critical role for...
Leveling up a Christmas market cruise with a personalized excursion
Christmas market cruises are around the corner. And for advisors with clients bound for a holiday sailing in Europe, it's...
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Going Social columns
The future of social media marketing
Travel professionals need to be curious and willing to look around the corner to keep ahead of the competition.
Put a clear data plan in place
Here are 5 key action items to help keep your social media marketing tasks on track.
Digital storytelling
Plato once said, "Those who tell the stories rule society." It remains true 2,300 years later on social media.
Tips for using location-based services
The latest buzz these days concerning digital marketing revolves around harnessing the power of GPS technology to reach...
Time for a social media reboot
An agent can use social media through the entire life cycle of a buyer's journey. Here are five tips for agents who want to...
How to use social media to generate leads
Consider implementing a few best practices to capture leads with social media.
A 2016 social media kick-starter
Here are 10 tips for getting your 2016 social media marketing off to a great start.
A guide to social media advertising
The quest to stay relevant online takes work; one way to do this is by exploring social media ads.
7 social media strategy tips
Fall is a great time to fine-tune your agency's social media marketing strategy.
Your future on Facebook and Instagram
User data and growth plans show that these two social media channels are (still) worthy of agents' attention.
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