Enhanced site tools part of Classic's 2013 plan


Classic Vacations Marketing PartnersHONOLULU — The red carpet wasn’t the only perk Classic Vacations rolled out in Waikiki during its 2012 Marketing Partners weekend last month. Aside from beachfront soirees and five star accommodations, some 80 top producers were privy to the luxury-travel wholesaler’s 2013 roll-out of enhanced website resources and booking tools.

“Our annual Marketing Partners weekend is based on our top 100 accounts in the U.S.,” said Classic co-president Greg Bernd. “All are owners or managers, and are star performers. It’s Classic’s way of thanking them for their business.”

Presentations were given from Classic’s Bernd, United Airlines’ Marie Blawat and Hawaii Visitors and Convention Bureau’s Julie Zadeh.

Among Classic’s site enhancements is a Global Concierge service tool to assist agents with planning a client’s in-travel experiences before they depart. The feature provides access to a dedicated concierge desk via a toll-free number.

Another asset is Classic’s e-brochures that can be customized with an agency’s name, logo and contact information. Mexico, Hawaii, the Caribbean and Europe are all live, with other Classic destinations coming on line in 2013.

“We’re really excited about the e-brochures,” Bernd said. “Agents say that often their clients don’t know what they want to do before they get to a destination. We have enhanced our website with collateral they can tailor and tools to provide them with more information so they can sell even more in a package.”

Agents should also watch for Classic to announce new destinations over the course of the year.

“We want to be able to deliver consistent customer service levels and experiences everywhere we are,” Bernd said. “We’ll only go into a destination where and when we know we can deliver our service level.”

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