Hotels & Preference


Hotels & Preference is a French international hotel chain founded in 2000, specializing in a curated collection of 150 independent hotels across multiple global destinations. The brand focuses on luxury, boutique, resort, and business properties, offering high standards of service and distinctive experiences ranging from palace hotels to charming boutique stays. In October 2017, Hotels & Preference was acquired by the Louvre Hotels Group, owned by Jin Jiang International, the world's 2nd largest Hotel Group and the leader in tourism in China. Early 2018, Hotels & Preference completed its offer with the acquisition of Unique Boutique Hotels, a collection of the most beautiful boutique-hotels in the world, a promise of quality and singularity offering unique and exclusive experiences. In 2025, Tempting Places Collection joined the portfolio, a Luxury lifestyle brand embodying the "French Touch", combining elegance, freedom, discretion, and expertise. This selection of unique locations spans not only across France but also internationally. The brand collaborates with talented individuals and partner establishments to bring this identity to life: chefs, architects, artisans, world champions in mixology and pastry making, wellness creators, and more. Its network connects with hundreds of thousands of travel agents via GDS systems (code: IW), providing strong global distribution and visibility for member hotels.

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