Travel Weekly's Travel Industry Survey 2016


This report comprises the results of the 2016 Travel Industry Survey, which is conducted annually and examines important trends in the operations of travel agencies and travel agents.

The Warren Weiss Co. collected the data by using an online questionnaire with an invitation sent to Travel Weekly and TravelAge West subscribers in July, inviting them to participate in the research project. The survey results were based on responses from 1,193 travel agents, received between July and August.

This sample size allows for analyses of different segments and subgroups with statistical reliability typically measuring in the 3% to 4% margin of error. However, for the most part, trends apparent in the data are so consistent over time that even small changes can be considered reliable.

The terms "retail" and "traditional" are used interchangeably in this report when referring to agencies based in brick-and-mortar offices as opposed to home-based offices. Forty-nine percent of the respondents work in traditional retail agencies, while the remaining 51% are home-based.

The data results were separated into a number of categories, such as revenue.

The report "Social media," uses consumer trends data from research conducted by the Warren Weiss Co. in May via a survey questionnaire that was distributed online to a representative sample of the general U.S. population. The data was published in our 2016 Consumer Trends report on Aug. 29.

In the consumer survey, qualified respondents had to be age 21 or older and had to have taken one or more leisure trips that required an overnight stay in the previous 12 months. A total of 1,803 respondents completed the survey, a sample that provides an overall margin of error of plus or minus 2.3%. Respondents were asked detailed questions about each leisure trip taken in the past 12 months that required at least one overnight stay, beginning with their most recent leisure trip, and then again for each trip up to a maximum of four trips.

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