It's Like This: Travel Weekly

Its Like This columns

You have a duty to ask the tough questionsIf you can't/won't ask the tough questions and render the requisite service, how are you different from an OTA?

Ours is a true professionDespite what critics might say, travel advisor is a true profession. More certification would help make that clear.

Just because you can do it, should you?Charlie Funk writes: "I got to thinking about the many adventures and exciting experiences over my lifetime and what role my...

Holiday traditions are what you make themReflecting on the travel professional's role in understanding cultural traditions -- and creating new ones.

Truth hurts, but transparency rulesSuppliers should readily share information with retail travel professionals when problems crop up.

Don't be afraid to let your goals evolveIf your dreams become your goals, you have to be prepared to adjust both.

Suppliers should value their BDMsWhether they're called a BDM (business development manager), a DSM (district sales manager) or some other acronym, this...

The ins, outs, ups and downs of consortiaIf you're not in a consortium, you're leaving money, leads on the table.

Quit kvetching and start mentoringTo enhance the profession, mentor someone who's where you were five or 50 years ago. Be the change you want to see in the...

We earn our money. We don't work for free.Travel professionals should stop telling prospects that their services are "free." We earn our compensation.

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