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Africa Middle East Insights

Kenya asks U.S. advisors to look beyond the safari experienceExploring Nairobi's food and fashion scenes, stargazing and even wellness festivals are just some of the ways clients can...

What repeat guests really want from a safari lodgeWhile new amenities and experiences often grab the attention of travel advisors, operators say "familiarity is the draw" for...

West Africa is enjoying a tourism boomOperators say roots travel remains strong, but culinary experiences and even surfing are also drawing travelers to places like...

Weighing the pros and cons of Kenya's proposed safari park fee increaseNairobi National Park visitors would pay $80, up from $43, which wouldn't deter luxury travelers but could put pressure on the...

Do the big brands have a place among the Big Five?Brands like Marriott and Hilton are expanding big-time into Africa, even into safari destinations. It shows a confidence in the...

Trump's contentious meeting with South African president sparks tourism concernsOperators pushed back against Trump's references to "white genocide" and violence in South Africa -- but it does have some...

Will advisors get the itch to sell niche travel experiences?At WTM Africa, niche tourism was a popular topic of conversation. But the big question was: How do we get travel advisors to...

How to sell safaris -- and sell them rightSafaris can be lucrative business for travel advisors. But selling them without expertise can cause headaches.

South Africa tourism's sky-high ambitionsThe country is ready to stake its claim in the growing astrotourism niche, capitalizing on one of its most underutilized...

A growing trend: Safaris that engage all of the sensesIn 2025, a new type of safari is emerging that's not just about what guests can see but what they can hear, smell, touch and...

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